It went viral throughout social media, it is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease Amiotrophic Lateral Sclerosis (ALS) and encourage donations to research.
The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.
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